Losers from the TATA's 1 LAKH CAR..
A lot has been discussed about the One Lakh Rs Car launched by Tatas recently and I dont plan to add to the chatter. Yes it is nice, pathbreaking, and fantastic job by tatas. A lot of auto ancillary companies could gain more revenues if this car takes off big time. And before going gung ho, we must realise that in early months of commercial launch, the demand for this car could vastly exceed supply and Tatas may have to ramp up capacities big time before it becomes a big car category to be reckoned with commercially (for auto spare/ancillary suppliers).
Now assuming that Tatas ramp up capacities, and break even by say 2009-2010, there are two companies which may obviously lose in the process.
They both are listed companies. They are - Bajaj Auto and Maruthi Suzuki.
Both companies will face heat from the launch of this car. Not immediately but in near future. I wonder if the stock price of both these companies are factoring this threat in any manner...
PS - It is entirely possible that with rising fuel prices worldwide, Tatas find a lucrative export market for this car and maybe then lot of this car is diverted to be sold abroad. That is also entirely possible. if we look at the category of small cars gaining overall market share (At expenses of Limousines and SUVs) then it may be a win win situation for all Indian car makers. Dont rule out that...
Now assuming that Tatas ramp up capacities, and break even by say 2009-2010, there are two companies which may obviously lose in the process.
They both are listed companies. They are - Bajaj Auto and Maruthi Suzuki.
Both companies will face heat from the launch of this car. Not immediately but in near future. I wonder if the stock price of both these companies are factoring this threat in any manner...
PS - It is entirely possible that with rising fuel prices worldwide, Tatas find a lucrative export market for this car and maybe then lot of this car is diverted to be sold abroad. That is also entirely possible. if we look at the category of small cars gaining overall market share (At expenses of Limousines and SUVs) then it may be a win win situation for all Indian car makers. Dont rule out that...
